Top 8 Pipedrive Alternatives for SMBs in 2025
Pipedrive alternatives based on the size of the business, the sales process, and access to specific modules for running a sales operation.
After looking at the Pipedrive review, let’s take a look at some Pipedrive alternatives.
If you’re looking for help with Pipedrive, or to evaluate if it’s a good fit for you, check out my Pipedrive Consulting offering.
I created this tool to compare costs across different CRMs and their different plans.
A quick list of 20 Pipedrive alternatives for SMBs
| Software | Description |
|---|---|
| Pipedrive | The all-in-one sales platform for growing revenue. |
| Instantly | Instantly helps you scale your outreach campaigns through unlimited email sending accounts, unlimited warmup, and smart AI. |
| Clay.earth | Clay is a beautiful and private rolodex for iPhone, Mac, and web, built automatically to help you be more thoughtful with the contacts and people in your network |
| Monday | Manage simple to complex projects and everything in between with monday.com |
| Hubspot | Free CRM Software With Something for Everyone |
| Keap | From capturing and converting leads to making sure you get paid on time, Keap’s all-in-one Sales & Marketing Automation (SMA) software helps you get more done in less time. |
| Snov.io | Scale your business and engage leads better with the sales toolbox and CRM platform that deliver growth. |
| BreakCold | Breakcold is a Sales CRM & Sales Pipeline Management Software for Agencies, Startups & Consultants |
| GoHighLevel | First-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency. |
| Close | Turn more leads into revenue with a high-performance CRM— built for ambitious, remote sales teams. |
| Zoho | THE GOLD STANDARD for great customer relationships |
| Zoho CRM Plus | Zoho CRM Plus is a unified customer experience platform that helps you deliver an exceptional experience to every customer across all stages of their lifecycle and convert them into brand advocates. |
| Dex | Dex is a personal CRM that reminds you to keep in touch. Remember where you left off, set reminders to reach out, and build stronger relationships. |
| Salesflare | Salesflare is a simple CRM for small businesses selling B2B with a mobile app. |
| CapsuleCRM | Build stronger customer relationships, make more sales and save time. |
| FreshSales | Personalize engagement, shorten your sales cycle, and grow your business with Freshsales. |
| Folk.app | All-in-one CRM, one tool for all your relationships: sales, recruiting, investing, fundraising, partnerships |
| Attio | Powerful, flexible and data-driven, Attio makes it easy to build the exact CRM your business needs. |
| Bigin | Pipeline-centric CRM built and priced for small businesses |
| Streak | Manage your deals, support queue (and more) inside Gmail |
| Delta Sales App | Sales Force Automation App for your Field Employees: Designed for manufacturers, wholesalers and distributors to streamline their field sales activities and to accelerate sales |
Introduction
Pipedrive has been a popular CRM choice for SMBs, but many businesses are exploring Pipedrive alternatives that better suit their specific needs and budget constraints. This guide will help you explore the top Pipedrive alternatives available in 2025, including features, pricing, and pros/cons.
The search for Pipedrive alternatives often stems from common challenges: rising costs, limited additional functions, or the need for more specialized features. Whether you’re outgrowing Pipedrive or just starting your CRM journey, understanding your options is crucial for making an informed decision.
For SMBs looking for their first CRM, my best advice is still to start with Pipedrive (extended 30-days free trial).
Pipedrive (30-day extended trial, parity pricing) is the simplest sales CRM for SMBs and is often the best solution for your first ever CRM. Pipedrive has basic modules for project management, email campaigns, chat bots, live chat, prospecting, document creation, appointment scheduling, contact forms, etc. My advice for first time CRM users is to start with Pipedrive for their sales efforts and figure out their use cases as they use it.
You can always consult with an expert like me to help set up Pipedrive for you based on your requirements.
Understanding Pipedrive’s Position
Before exploring Pipedrive alternatives, it’s important to understand why businesses look elsewhere.
Pipedrive, while robust, it is focused only on the sales aspects of the business. Users often cite limitations in marketing automation, lack of a decent project management module, a ticketing module, and a social media listening module. Pipedrive also does not offer the ability to create custom objects.
Top 8 Pipedrive Alternatives for SMBs
If you’re looking for a long list of alternatives, this directory is a good place to start exploring all the CRM options.
If you want to compare costs across all offerings, this CRM cost comparison tool should be a great starting point.
HubSpot CRM: a Pipedrive alternative with marketing, CMS, service, website building features
Streamline operations, boost growth, and enhance customer relationships with a CRM platform offering marketing, sales, service, and website-building tools.
HubSpot CRM (FREE plan) is a marketing-first platform (the exact opposite of Pipedrive) and offers email marketing, appointment scheduling, contact forms, support/ticketing, a CMS, landing pages, content, operations, ecommerce modules. The only downside is their rising costs as you grow.
It is a great choice if you want everything under one hood, regardless of the costs, and if you have a HubSpot consultant onboard (because you’re going to need one).
HubSpot stands out with its generous free plan for up to 2 users along with comprehensive marketing, ticketing, CMS features. It is perfect for businesses that want to align sales, marketing, support, website/CMS efforts.
Pricing: Free plan available; paid plans start at $20/user/month
Pros: Extensive free features, excellent marketing tools, ideal for up to a 2 -person operation
Cons: Significant price jump to paid tiers
Folk.app: a modern Pipedrive alternative for warm outreach
Build client connections and win deals with a simple, versatile CRM that integrates seamlessly for sales, recruiting, investing, fundraising, and partnerships.
Folk.app is a list-based CRM with AI-generated variables, 1-click enrichments, a Chrome extension, email messages and sequences, etc. It looks perfect for social media prospecting and cold/warm email outreach to create and close opportunities.
Folk.app represents the new wave of relationship-focused CRM solutions, ideal for businesses prioritizing personal connections. It’s list based approach to leads is refreshingly new.
Pricing: Starts at $25/user/month
Pros: Modern interface, strong relationship focus, ability to set up email sequences
Cons: No task/activity view, no free plan, costlier than Pipedrive (just 3 plans)
Attio: a powerful Pipedrive alternative for complex sales processes
Attio, like Folk.app, brings a flexible, customizable approach to CRM. It offers the ability to create custom objects which can be a major need for some businesses with complex data structures.
Attio (10% off) offers a FREE plan up to 3 seats and their biggest plus is that they allow creation of custom objects to customize it to suit your complex business needs. They also offer a lot of integrations with other enterprise B2C software to gather everything about your target audience!
Attio is relatively new in the CRM space and requires rewiring our brains to their CRM philosophy and how to use it. Their APIs and workflow automation is also more complex than other CRMs on the market. They also have a startup program and a lot of AI-driven capabilities.
Pricing: Free plan is available and paid plans start from $34/user/month
Pros: Highly customizable, modern design, and a ton of integrations
Cons: Complex API structure, learning curve for complex features, costlier than Pipedrive
You can also take a look at Attio alternatives.
Capsule CRM: a Pipedrive alternative with project management module
Streamline your business with an intuitive CRM that simplifies contact management, boosts sales, and nurtures lasting customer relationships.
CapsuleCRM (FREE plan for up to 250 contacts) also offers a decent project management module and a tight integration with Transpond, an email marketing platform that is owned by the Capsule team.
Go for CapsuleCRM only if you need a better project management function than Pipedrive.
Capsule excels in simplicity while maintaining essential functionality and also offers a good project management module.
Pricing: FREE plan for up to 250 contacts, paid plans start at $21/user/month
Pros: User-friendly with a project management module
Cons: Slightly costlier than Pipedrive
Close.com: a Pipedrive alternative with native calling and texting features
Empower your remote sales team to make more calls, send more emails, and close more deals with a high-performance CRM built for growth.
Close is a powerful all-in-one sales CRM with built-in calling and texting integrations unlike any other CRM. Just the dialer and texting integration justifies their relatively higher costs.
Close makes sense when you want everything that Pipedrive can do, without having to buy another calling and texting app.
Close.com provides powerful email, calling, and texting features.
Pricing: From $59/user/month
Pros: Built in calling, texting, emailing, sales automation features
Cons: Costlier than Pipedrive
Monday.com: a Pipedrive alternative for existing Monday.com users
Streamline workflows, gain visibility, and effortlessly manage projects of any complexity with customizable solutions for various business needs.
Monday.com, primarily a project management tool, also offers a CRM module, a service desk module, and a product management module. Opt for this if you’re already in the Monday.com ecosystem, otherwise the learning curve will be a lot steeper.
Monday.com is primarily a project management tool that also now offers sales management.
Pricing: Starting at $15/user/month
Pros: Project management first platform
Cons: Can be too basic compared to other CRMs
Breakcold: a Pipedrive alternative for cold outbound
Streamline your sales pipeline, track deals effortlessly, and close twice as many opportunities with a specialized CRM for agencies, startups, and consultants.
Breakcold is focused on cold emailing and LinkedIn (outbound) and emphasizes outbound automation.
Pricing: From $29/user/month
Pros: Focused on cold email and LinkedIn automation
Cons: Focused primarily on outbound sales
Bigin by Zoho: a Pipedrive alternative in the Zoho ecosystem
Streamline sales processes and fuel growth with a simple-yet-powerful CRM solution tailored for small and micro businesses.
Bigin is another CRM offering from Zoho and offers a host of native features like calling, payment links, forms, signals, emails, and direct integrations with WhatsApp, other calling apps.
Go for it if you are already in the Zoho ecosystem or want to use other offerings from Zoho. But just so you know, Zoho also offers two other CRM options: ZohoCRM and ZohoCRMPlus.
Bigin provides an excellent entry-point for small businesses new to CRM.
Pricing: Free plan is available and paid plans start at $10/user/month
Pros: Affordable, easy to use
Cons: Limited advanced features
Making Your Final Decision
When choosing your Pipedrive alternative, consider:
- Budget constraints (most providers are more expensive than Pipedrive)
- Team size and growth plans
- Required features vs. nice-to-have features
- Integration needs (consider using Make/Integromat or Zapier or Relay.app)
- Ease of use and training requirements (look for readily available content)
For small businesses prioritizing cost-effectiveness, Bigin by Zoho or Capsule CRM make excellent choices. Growing companies needing marketing capabilities should consider HubSpot CRM. For sales-focused teams, Close.com might be the best fit.
Conclusion
The best Pipedrive alternative depends on your specific needs and circumstances.
I recommend:
- Create a list of must-have features
- Create a small user group of people who would be using the CRM
- Take advantage of free trials (I can’t recommend this enough)
- Get team feedback during the evaluation process
- Consider future scaling needs
I have written this detailed article on how to select the right CRM for your business.
The right CRM should feel like a natural extension of your sales process, not a hindrance to it.
Take time to evaluate these options thoroughly, and you’ll find the perfect fit for your business.